Bay Swag is living a self-fulfilled prophecy. In the same vein as his 2016 debut mixtape, Leader of the New School, the Queens-bred rhymer is just that. Alongside friends and frequent collaborators like Cash Cobain and Chow Lee, Bay Swag is ushering in a wave of New York City hip-hop commonly known as sexy drill, a subgenre focused on turning up and having a good time rather than glorifying any sort of violence. Released in February of 2024, Bay's breakthrough smash "Fisherrr" with Cash Cobain has raked in a staggering 15 million-plus streams across platforms like Spotify and Apple Music while being the subject of millions more creations on TikTok. The early frontrunner for song of the summer has also spawned a remix featuring Ice Spice that has garnered another 5 million streams on Spotify alone in the month since its release.