The Jump Eat Cry story began from a dream to build the confidence of the modern expecting mother with a beautiful and elegant wardrobe. Mothers of today are no longer like that of the previous generation. Having to deal with not only taking care of their child but also with the increased needs of today's society, the twenty first century mother can only be an inspiration to all. By understanding that everyday clothing may not always fit the mother with an ever-growing belly, Jump Eat Cry strives to bring outfits that cater for essential comfort that lasts throughout and beyond pregnancy. Based on the sunny island of Singapore, our humble little team continuously designs new collections to bring fresh selections on a weekly basis - so be sure to check back regularly for the latest choices. Regardless of whether you are looking for something for the everyday wear, something for the office, or even an evening night out, Jump Eat Cry's ever-growing collection aspires to bring you the perfect outfit for every occasion.