We represent the India part of Universal Music Group and we are here to spread cool GIF's around our Brand/Arist/Content. VYRL Originals is Universal Music India’s latest music property created to promote non-film music. The sound is in line with contemporary Bollywood music with great production values, albeit without the canvas of a film. Mass Appeal India is the first global extension of the Mass Appeal brand, a multi-media entertainment platform dedicated to amplifying India’s burgeoning hip-hop culture on a global scale.