The “Fight the Virus. Fight the Bias.” PSA aims to dispel the rising anti-API discrimination in the face of COVID-19.

We all have a part to play in stopping the spread of racism and discrimination against the API community. (Ad Council)

Asian Americans are among one of the marginalized groups who are more likely to face racial bias and discrimination during the pandemic. (Ad Council)

Close to one-in-three Asian adults (31%) report being victim to slurs or jokes because of their race or ethnicity since the outbreak began. (Ad Council)

Learn how you can #FightVirusBias at https://lovehasnolabels.com/about/fight-virus-bias. (Ad Council)