Smoking rates are falling in the UK, US & much of Europe but tobacco companies are making more money than ever. Leah Green explains how the most successful business enterprise in history has survived

Smoking rates are falling in the UK, US & much of Europe but tobacco company profits are rising

You might think that the sale of smoke-free alternatives – like vapes – are make the difference, but figures show otherwise

So how are big tobacco companies making their money?

You might feel like this once you find out the answer.