The mission of the Network of Applied Pharmacognosy is to bridge the gap between academic research, the evolving cannabis and psychedelic industries, and the community of patients and consumers who benefit from these medicines with an emphasis on real world data prioritizing lived experience. It is the fundamental role of science to explore and support advances in humanity for improved understanding of the universe. The bias that exists in current society has been crafted and supported by years of research that was interpreted within a framework that many stigmatized medicines will never fit into. And so we must create and share research opportunities outside of that framework.