At first glance, many believe that Ian Berry’s work are blue toned photographs or indigo coloured oil paintings. This is not only when viewed online or in print, when much of the depth and detail is lost, but even up close. Even at touching distance, many viewers don’t realise that they are looking at many layers, and shades, of denim jeans. But of course it is testament to his work that it is not all about it being just about it being art in old jeans that makes it special. It is simply his medium for seeing the world, his paint, and what a material to use in this modern world; with all its symbols and dualities, as well as being such a common item of clothing that unites many around the globe.