Pinups for Pitbulls, Inc. (PFPB) works to educate the public about the history and temperament of the American Pit Bull Terrier and pit bull type dogs, to raise awareness about Breed Specific Legislation and Discriminatory Laws (B.S.L. & B.D. L.). Pinups for Pitbulls is Incorporated and a registered Public Charity 501c3, founded by Deirdre "Little Darling" Franklin in 2005. Since then, PFPB has worked to reestablish the defamed reputation of Pit Bull type dogs as America's premier companion animal, war hero, and therapy dog. PFPB raises funds by producing an annual Pin Up Calendar of images and testimonies of 12 vintage-style women posing with pit bull type dogs and other animals; selling merchandise, and hosting and attending events year-round and nationwide.