We exist to help you be your best and we encourage joy. We put you first—and, more importantly, we believe you should put yourself first. Since 2008 we’ve been curating and creating clothes, accessories, stationery, tech (+more) to make life a little bit brighter and a lot more fun. Over a decade later, this remains our mission, while also supporting the moments that aren’t always so joyful: Drawing awareness to mental health issues and creating products with you and your well-being at the forefront of our minds.