The main goal of OBA network of markets, which started to act in 2016, is to present daily demand products to customers at the lowest possible price and in high quality. OBA network of markets, which applies hard-discount model for the first time in Azerbaijan, presents approximate 700 daily demand products to consumers. The majority of products sold in the network of markets are private labels (PL- Private Label). Besides private labels, OBA network of markets presents world famous brands to clients at a cheap price. OBA network of markets targets to increase the number of branch and to act in all territories of Azerbaijan. The number of market reached to 400 on the country in the first half of 2017. The main reason of rapid development of OBA market is client satisfaction, product quality and the lowest price offer. The main reason of cheapness of products sold in OBA network of markets is delivery of products from manufacturer directly to consumer without any means. Moreover, OBA network of markets applies the world practice in our country, presents products to buyers in their boxes in shelves, products are not laid specifically on the shelves. This prevents workmanship fee interests in addition to price of the product sold. OBA network of markets provides private retail sales at wholesale price.