Onitsuka Tiger was born in 1949 as a sport shoes brand. Since then, Onitsuka Tiger continued to evolve until 1977 while actively incorporating innovative ideas and technologies, as a pioneer sports shoes brand. In 2002, in pursuit of even more sophisticated styles, Onitsuka Tiger was reborn as a fashion brand. Its shoes - originally intended for athletes - have been updated to become town-use shoes and have become popular as fashion items. Newly designed apparel and bags also express Onitsuka Tiger's philosophy in which traditional details and fashion mind coexist.