THE TRUE MEANING OF CLEANING CLEAN. It’s the five-letter word we’ve lived by for the best part of 40 years. You see, clean means much more to us than washing the dishes or doing the laundry. We like to think of it as an attitude. A philosophy. A way of thinking, feeling… and yes, living clean. In fact, we’re on a mission to lead a clean world revolution – for the sake of ourselves, our homes, our communities and our world. Bit feisty coming from a cleaning brand, we’ll admit. But how else do you think we’re going to save the planet and still make it home in time for tea?