SAVVY is commonly used to describe a person who knows what is cool and trendy. One who knows well how to choose and has a great sense of taste. A person of friendly attitude, a discrete connoisseur who is a good speaker, but also a good listener. A very knowledgeable person with whom you could chat for hours on various subjects, including gin. Specifically about gin, SAVVY is an expert. SAVVY is a bit of all of us participating on building this superior brand.