Neuffa is a beauty ecommerce based on Indonesia, Neuffa is here to gives insight and educate Indonesian people towards beauty' products such as skincare and cosmetics. The narrative of Neuffa’s branding comes from its uncomplicated approach to consumers’ universal end goal of having radiant, youthful, moisturized, clear and healthy-looking skin. Comforting and soothing by nature, to apply skincare is an act of self love. We wish to mimic that feel-good sensation with the brand identity’s visual, as well as foreshadowing both physical and emotional benefits enjoyed by having that perfect skin; hopeful message of relief and confidence; ergo consumer will stop to view skincare as a chore and start to really enjoy the moment when they take care of their skin.