Beauty Is Simple. Anna Kim, the CEO and founder of MISS K Cosmetics, believes beauty need not be complicated. This straight-forward beauty philosophy underpins MISS K’s mission: Solve the stress-inducing, time-consuming problems typically associated with beauty products, making your beauty routine an effortless, enjoyable part of your day. Your beauty routine should make you happy! As an eyelash expert, Anna realized that many people struggled with mascara smudges and had tremendous difficulty applying and removing their mascara. MISS K eliminates these mascara-related problems with its No Smudges and Easy-On & Easy-Off promise.