In 2010 three young creatives had an idea. With a clear vision of promoting public art, but no established blueprint to follow, the group went on to create an industry from street art and graffiti, creating opportunities for artists that previously had not existed. From humble beginnings, they have gone on to work with some of the world’s biggest brands, travelled globally and firmly established themselves as the leading collective of professional graffiti artists working today. Members of the team had been creating artwork for years before Joy Collective began, often in the shadows and without public accolades or acceptance. Before ‘Street-Art’ was a recognised movement and before Banksy appeared in coffee table books the artists were honing their skills and learning their craft, creating work for an audience comprised, for the most part, of their peers. Graffiti Life was born of the team’s desire to create a platform for what was, at the time, an un-tapped and underground art form. As with so many successful businesses timing played a key role in their success, as their efforts became focused at the same time that public interest in urban art was beginning to gain real momentum. Growing up in the 1980’s and 90’s, graffiti and street-art left an indelible mark on the team and would go on to shape their various artistic practices, from tattooing and comic book illustration, to architecture and graphic design. As young artists graffiti became an obsession, and it is the shared devotion to the art that bonded the collective together. What started as a pastime developed into a passion project and, eventually a career. Simply put, graffiti changed their lives. In recent years Joy Collective has expanded and added some of the country’s best artists to it’s ranks as well as a team of knowledgeable and diligent project managers. Years of experience bring a unique and authoritative perspective to each new project and as the collective continue to grow and learn, they enjoy facing the new challenges that are presented on a daily basis.