Sweet is a new life style! It's more than a cosmetics brand, it's the chance to make dreams come true, to undertake the pursuit of their achievements. Sweet was founded in April 25, 2011 by the renowed enterpreteneur Paulo Kazaks and more 4 partners. Analysing the cosmetics market, Kazaks realized that it was full of oportunities and growth capability in Brazil and around the world. "I understood that do something different would bring me two risks: be misunderstood or succed. Then we took the risk, along with friends and family, we started to create diferentials for the market." Paulo Kazaks All partners have different experiences that complement each other. Sweet was born with a focus on the professional beauty market, with the mission of offering beauty professionals innovation, experiences and new sensations. Acting always boldly, we conquered the 5 continents, being present in 67 countries through 7 years of existence.