Founded by Donatella and Gianni Versace, Versace Jeans Couture is the meeting point between high-fashion detail and contemporary urban context. Jeans are designed incorporating innovative principals of couture through material, construction and detail. A reinterpretation of Versace style through the eyes of modern-day culture. Born on the Versace runway, the denim was shown with the couture selection, contributing to the name of the brand – Versace Jeans Couture. A fundamentally simple fabric, denim is enriched with colourful or gold-tone stitching, different textile treatments or different decorative elements that breathe in new life into this enduring fabric, giving it the “Versace stamp”.