Established in 2015, Amrika began it’s journey as a multi-brand store in Essex before turning into a private appointment based showroom, located in the heart of Mayfair. Born out of a love for luxury and fashion, Amrika is now a unique online platform for amazing Indo-Western designers who offer contemporary, chic and easy-wearing pret collections. Perfect for elegant and stylish fashion addicts, the concept store successfully established Amrika as a premium outlet that combined western styles with Indian sensibilities. Today, Amrika has since expanded into an online platform which infuses Indo-western fashion, representing leading designers from around the world, who offer a real ‘cross over’ appeal. So, by working with the brightest and biggest designers across a global scale, Amrika offers modern silhouettes with a conventional twist so customers don’t need to choose between a classic Indian look and stylish western cuts, or compromise on comfort and style. As a result, Amrika does things differently by celebrating modern artistry and in turn has quickly emerged as one of the most sought after digital destinations for consumers around the world, whilst garnering attention from influencers and celebrities alike. Recently launched, the new Amrika website offers a range of custom made, visionary pieces from luxury pret, ready-to-wear, to accessories, perfect for any occasion. Ultimately, the Amrika approach differs from others who concentrate on the heavily subscribed bridal or the festive ready-to-wear market and instead offers something different for women around the world, who want to feel confident and empowered. Amrika offers a curated edit of the finest Indo-Western designers perfect for women who love fashion, style and luxury.