A BATHING APE® (BAPE®) was born in the heart of Harajuku, Japan in 1993 and has since become a symbol of Japanese street fashion for more than 25 years, well regarded as one of the most coveted and exclusive brands worldwide with over 30 stores globally. To cater to a growing customer base, diffusion lines such as MR. BATHING APE®, AAPE BY A BATHING APE®, BAPE KIDS®, BAPY® and BABY MILO STORE® have been created as part of the brand’s continued growth across all customer segments. Beyond apparel, A BATHING APE® has embraced lifestyle segments including furniture, toys etc, allowing fans to experience the brand in different aspects of life. Over the past 25 years, A BATHING APE® has pushed the boundaries of limitless ideation across medium and culture, successfully collaborating with established international brands and imprints as the uncontested influential lifestyle brand.