Bach Coffee Company is a shining contemporary example of the gourmet specialty coffee industry of Vietnam. Whereas 'traditional' Vietnamese coffee has oil, sugar, and a touch of salt added during the roasting process to produce a very distinctive caramelly taste, Bach coffee is roasted with no other ingredients, more of a "Western" style of roasting. This provides a great alternative for coffee fans who want to enjoy the uniqueness of Vietnamese coffees without the traditional "butter roast" style, and is suitable for vegans.