Peach Bowl, Inc. is the 501(c)3 organization that owns and operates the Chick-fil-A Peach Bowl, Aflac Kickoff Game, Southern Company Peach Bowl Challenge charity golf tournament, manages day-to-day operations of The Dodd Trophy, and was the original recruiter and founding sponsor of the new College Football Hall of Fame in Atlanta. PBI was originally founded by the Georgia Lion’s Club in 1967 and hosted its first NCAA-sanctioned Peach Bowl game in Atlanta in 1968.