About Farmer Focus Founded by sixth-generation farmer, Corwin Heatwole, Farmer Focus is on a mission to promote and protect generational farming by partnering with independent family farmers to humanely raise organic chicken. Our unique business model shifts decision making and ownership back to farmers empowering them to make better decisions for their birds, their farms, and our planet. Every package of Farmer Focus chicken is traceable to one of 60 families farming the right way in the Shenandoah Valley. Join us at farmerfocus.com to support independent farmers and change the future of farming.  Certification: All Farmer Focus chicken is Certified USDA Organic, Humane Certified, Project Non-GMO Verified. Availability:Farmer Focus organic chicken is available at select grocery retailers across the East Coast and Mid-West including Publix, Kroger, Fresh Market, Fresh Thyme, and online via Fresh Direct and CrowdCow.com.  Pricing: Farmer Focus organic chicken breast retails for approximately $6.99 – $8.99 per lb.