The company was founded in 1960 in Guayaquil, by don Nelson Guim López, initially with the name of Distribuidora Nelson Guim. It began by marketing the line of plastics, with national and imported products, with the widest variety in the city. Currently its main product lines are crafts, school supplies, office supplies, party supplies for all ages, specialized plastics and seasonal items (beach, Valentine, Halloween, Christmas, etc.).