Jinro brand Chamisul 참이슬 soju is the bestselling brand in all of Korea. It’s most popular in Seoul and the nearby provinces. Due to its popularity, it has topped the list of the most-sold liquors in the world for several years, which speaks to the frequency with which Koreans consume the beverage, and the amount of it they drink. For over 80 years, Jinro has been producing the finest Soju. During this time, we have developed firm relationships with barley producers and owners of natural spring water in order to ensure that our final product has unparalleled quality in every drop. At Jinro, we do not skip any steps when producing our products. For example, our Soju goes through a natural bamboo charcoal purification process, a BCA (Bamboo Charcoal Agitation) method. This method is used to ensure the cleanest taste is extracted for our products.