Keshet Media Group, also known as Keshet (Hebrew: קשת, lit. "Rainbow"), is a private Israeli mass media company headquartered in Tel Aviv. The company has operated Keshet Broadcasting, a television broadcast operator and a franchisee of Israel’s Channel 2, since 1993 and up until November 2017. Since November 2017's licensing reform, it was rebranded in Israel as Keshet 12, a separate channel.