Listowel - Where Stories Begin. Listowel is a town famous for stories, and our story begins as a Celtic settlement, Lios Tuathal. Today, we are more famous for our big, fun and welcoming festivals: Listowel Writers’ Week, the Listowel Races, Revival and more. We believe what makes our town is the people who call Listowel home and the people who visit us in their thousands every year.