What is MASK? MASK (Mothers Awareness on School-age Kids) is a non-profit 501 (c)(3) organization created in 2007 by a group of dedicated mothers who recognized the need to consistently educate families on rapidly-changing issues. The MASK mission is to engage and educate parents, children and the community about the issues facing youth and to empower children to make safe, healthy choices. MASK strives to help children learn invaluable life skills for how to cope with a number of issues. In today’s viral and social media world, coping skills are more necessary than ever. MASK gives students tools for how to handle many issues, including responding to peer pressure, technology-related challenges, refusal skills, emotional regulation, frustration tolerance, self-esteem and setting boundaries. Today, suicide rates are at an all-time high and social media is influencing our children’s self-esteem in many ways. MASK programs teach children and their families how to handle the ever-changing landscape that our children are living in. MASK addresses the multi-faceted issues our children are facing, and its programs give our community the tools it needs to communicate with students about real-life pressures, and provide them with appropriate coping mechanisms. MASK programs have served children, their families, and the community for over a decade, with the goal of building healthy children, strengthening parent-child bonds and improving school climate. MASK positively impacts the lives of thousands of children and their families and empowers every child to thrive in the 21st century. MASK fulfills its mission by engaging, educating and empowering families through the MASK E3 Institute, MASK The Magazine, an informative website, and the MASKMatters App.