The Rocky Mountain Smoke Free Alliance represents small business owners and manufacturers in Colorado’s vaping industry, offering a safer alternative to traditional cigarettes by: Advocating for small businesses: RMSFA supports reasonable and responsible policies at state and local levels, ensuring small businesses’ rights are protected. Promoting consumer rights: We advocate for consumers’ access to vapor products and provide accurate information to policy makers, business owners, and consumers. Engaging in regulatory efforts: RMSFA keeps members informed of regulatory developments and works to promote sensible regulations that make Colorado a better place for the vaping industry to conduct business and innovate.