South Indian International Movie Awards (SIIMA) is the Most Popular Awards show in South India with the highest TV Viewership across all the 5 South Indian States and also having the highest social media reach over 1.5 billion Digital Impressions every year. SIIMA is owned by VIBRI, A media & entertainment company incorporated in the year 2011 known for creating entertainment properties driven with creativity and passion. The company has produced over 3000 hours of television content and entertainment shows for various south Indian TV channels. Apart from SIIMA, Vibri also owns prestigious media property Celebrity Cricket League (CCL). CCL is cricket league bringing together actors from film industries across the country where the compete with other film industries on the cricket field.