We are always REinventing hair. This is our mission. Every day, everywhere. We do it together. With a true passion for hair. With innovation deeply rooted our DNA, we have continued to REinvent hair over the past 120 years making true milestones in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe! Creating professional partnerships is at the core of what we do, it’s our philosophy and our point of difference. We co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the heart of our business.