For Many Years People Have Been Wondering When They Can Have Their Own Piece Of This Canna Industry Pie That Has Been Baking Since Legalization Took Ablaze. U.S. canna-sales hit a record $17.5 billion as Americans consume more than before. The industry is constantly shifting and your brand must be ready for every corner and turn. Many people think that creating a successful brand requires a master who introduces you to the secrets of the industry. However, all it takes is dedication, consistency, and wise money choices to stretch your dollar as far as you can.