The King of Soho is a UK based drinks business. That currently has two Gin's a London Dry and a Variorum Pink Gin. Founded in 2013 by gin lovers Alex Robson and Howard Raymond, the inspiration for the brand came from the original 'King of Soho' Howards father Paul Raymond. Paul helped build Soho into the welcoming, creative and colourful place it is today, through Arts, literature and culture. This is reflected in everything The King of Soho does today. We believe its important to have Gif's that can build engagement with our social following.