We are hikers, skiers, campers, and runners. Photographers, backpackers, snowmobilers, and world travelers. Wanderers with a boundless love for wild places, a thirst for adventure, and a need to infuse nature into our everyday lives. We’re also working professionals, with families and lots of commitments. We’re real people just like you who work hard every day to strike that perfect balance, where we can fit our love for the outdoors into our busy everyday lives. Woolx was founded by a father/daughter team from a family with a long retail history in the outdoor industry. And we’ve been soaking up the natural beauty and amazing opportunities for adventure in gorgeous Upstate NY for generations. New York’s Adirondack Park is right in our backyard and we spend every spare moment exploring its forests, lakes, trails and streams. We live and breathe the product we created, because we created it to work for us. Our family has owned a brick and mortar clothing store here in central New York for more than 60 years. And we’ve always focused on selling products we wanted to use ourselves, high quality outdoor clothing that felt great, performed beautifully, and was an excellent value. Merino wool is truly the top-of-the line natural fabric for every activity under the sun, and we were looking for the best merino gear we could find. We needed clothing that offered a great value in both time and money. We wanted a natural product that worked well and made our outdoor lifestyle easier, not more complicated. While there are many merino clothing brands on the market, we always felt there was something lacking in their products and service. In 2012 we decided it was time to take the leap and make our own product. We created Woolx - Merino Wool performance clothing that feels amazing, performs flawlessly, and looks great. All backed by a company that considers its customers part of the family too. We are incredibly proud to offer a product we can stand behind 100%. Because we are what we make, and we make the best merino wool clothing you’ve ever worn.