In 2001, World Milk Day was established by the Food and Agriculture Organisation of the United Nations to recognize the importance of milk as a global food, and to celebrate the dairy sector. Each year since, the benefits of milk and dairy products have been actively promoted around the world, including how dairy supports the livelihoods of one billion people. To help create a positive stream of conversation, the 2021 celebrations will begin with the Enjoy Dairy Rally May 29 - 31, culminating with World Milk Day on Tuesday, June 1. This year, our theme will focus on Sustainability in the dairy sector with messages around the environment, nutrition and socio-economics. In doing so we will re-introduce dairy farming to the world.