Here at Avid Carp our aim is to help you take your fishing to the Next Level. To achieve that, we endeavour to deliver innovative products that truly make a difference, but also tackle that you know won’t let you down. Every angler develops their skills over time and gets better at what they do. And the only way to continue taking your fishing forwards, is to be able to rely on your gear – not worry about it – enabling you to fish at the best of your capabilities. Ultimately, if you are an Avid Carper, you can concentrate on the things that really matter. Like finding the carp, observing them and figuring out how to catch them. Carp fishing has no final level, only the next one, so read on and enjoy Avidcarp.com, where were are constantly pushing the boundaries of development and innovation.