Moving leads are an integral component of any moving company's marketing plan, helping generate new business and increase conversion rates. Quality moving leads can play an invaluable role in this regard. An effective moving leads provider should be reliable and have experience within the Moving & Storage industry. When researching prospective lead providers, be sure to assess their clientele, portfolio, as well as services provided. Cross Country Moving Lead Providers should ensure the movers you hire are licensed in all states where they offer service and have adequate insurance for interstate moves to protect both you and their belongings. Direct mail generates many leads for moving companies and converts at a 36% conversion rate - meaning more than one-third book their move!