Helen Tam is a Hong Kong local illustrator and the Vice Chairman (2019-2021) of The Hong Kong Society of Illustrators. Her illustrations are always with a sweet and happy feeling, hoping to make people smile and give inspiration. She created the brand “Cafe de Bollo” and launched different products and crossover license projects using the brand’s main character - the Pineapple Bun Girl, Pinana. Helen joined many local and oversea exhibitions including the Design Festa (Japan), Creative Expo Taiwan, Thailand Toy Expo, Beijing Toy Expo, Taipei Toy Festival etc., bringing Pinana all around the world. Helen also has a self-published book named “Ah-milk Cafe”.