C.W. Park serves as the Global Branding Center's director at the moment. C.W. Park joined USC from the University of Pittsburgh's Katz School of Business, where he was the Albert Wesley Frey Distinguished Professor of Marketing. Mr. Park has released a book titled Brand Admiration: How to Create a Business People Love (Wiley). Additionally, C.W. Park has multiple publications in prestigious journals, including the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Marketing. He served as editor of the Journal of Consumer Psychology from 2008 to 2012 and on the editorial boards of both the Journal of Marketing and the Journal of Consumer Psychology.