Generational Equity, established by Dr. John Binkley and his son Ryan Binkley, who currently serves as President and CEO, is headquartered in Richardson, Texas. Celebrating its 20th year in operation, the firm has expanded significantly, now boasting over 350 professionals across 16 offices in North America. This extensive network underscores its role as a pivotal player in business advisory services, particularly for middle-market companies. The company is a principal part of the Generational Group, which includes subsidiaries such as Generational Capital Markets, Generational Wealth Advisors, Generational Consulting Group, and DealForce. Each entity plays a crucial role in delivering a comprehensive range of services that cater to the diverse needs of business owners, including mergers and acquisitions, growth consulting, wealth management, and digital solutions. Generational Equity has developed a formidable reputation within the industry, fostered by a robust network that includes over 28,000 potential buyers and a history of more than 1,600 successful transactions. The firm has been repeatedly recognized for its excellence, receiving multiple accolades such as Investment Banking Firm of the Year and Valuation Firm of the Year from M&A Advisor. Additionally, it has been honored as the USA Investment Bank of the Year by the Global M&A Network, validating its stature as a leader in the field. At the heart of Generational's approach is a deep-seated commitment to client success, guided by core values of integrity, transparency, and diligence. This commitment is manifested in the personalized and strategic services provided to each client, ensuring their business objectives are met with the utmost professionalism and care. Generational Equity offers a broad spectrum of advisory services tailored to business owners' unique challenges and opportunities. Its M&A Advisory division helps navigate the complexities of mergers and acquisitions. At the same time, the Sell-Side Services focus on preparing companies for sale, optimizing their market appeal, and securing the best possible deals. The firm also provides precise business valuations, giving clients a clear understanding of their company's worth in the current market. Additionally, Generational helps clients enhance their operational performance and strategic growth through consulting services. Generational Wealth Advisors offers expert wealth management strategies for those looking beyond business transactions to secure and grow their financial future. Meanwhile, Generational Capital Markets facilitates access to capital and investment opportunities, and Precocity, a digital arm, delivers innovative solutions that enhance business processes and customer engagement. The firm also demonstrates a strong commitment to community involvement, actively supporting various charitable causes and initiatives. This philanthropic spirit highlights Generational's dedication to business success and contributing positively to society. Generational Equity stands out as a beacon of guidance and expertise in the business advisory landscape, helping clients achieve their strategic goals while fostering sustainable growth and community engagement.