Juliana Hellmuth was born in Germany and raised in Davao, Philippines where she studied painting since the age of 6 and graduated Fashion Design and Merchandising from the Fashion Institute of Design and Arts. After graduation, she began actively advocating for sustainable fashion and has been invited to multiple speaking engagements for tech and sustainable fashion. In 2020, she received her certificate in Sustainable Sourcing for Fashion from UAL: Central Saint Martins (London, England).