From a "too short haircut" came a revolution in hair straightening. Since 1909, little has been done to impact the hair straightening area, until DAFNI. Sharon Rabi, a 28 year old mother of two was once criticized for her unflattering hair cut and used that energy to develop the DAFNI ceramic straightening brush with her father. The idea - to create a heat dissipating brush for less damage to the hair, allowing to grow longer, stronger, naturally. After three years of development, Sharon launched a video that would change our hair routine forever. DAFNI was developed and named after Sharon's sister with love. Today Sharon is transforming business and technology as one of Forbes 30 under 30 and DAFNI is being sold all over world.