With Floyd, they have distilled more than 20 years of experience in high-end luggage production to return to their roots. Their new brand and its unconventional travel cases on wheels are inspired and fuelled by the dreams of their teenage days. They are an ode to the spirit of Mid-1970s Venice Bohemia, to the flashy design language of skateboards, surfboards, streetwear, motorbikes and Kustom Kulture cars all created during Los Angeles’ most vibrant decade. At the same time, Floyd wants to give modern travelling its mojo back that has clearly been lost in the cheerless circle of conformist black business luggage rotating infinitively on baggage claims around the world. And if there is still a faint glimmer of coolness left in this dull and tiresome circus that was once known as travelling culture, Floyd’s mission is to light it up again in spirit and style.