Our mission is to contribute to the hairdressers and barbers sector in Portugal the necessary evolution on all the prisms that such an exciting, engaging and demanding activity entails. With over 20 years of experience in this sector, we will seek inspiration and knowledge from all corners of the world, adapting it to our reality and turning it into 360º concept and market proposals, involving training at various levels, marketing and communication, integrated proposals of equipment and accessories and even financial support, in the projects we decided to support. Beyond brands, our vision is also to bring management know-how and global knowledge beyond technical, artistic and stylistic inspiration, so that we have partners that endure and grow over the years, just like us. We love what we do, the way we do it, and who we do it with. The success of our partners is our focus!