Valerie McMurray, the innovative founder and CEO of Soleil Toujours LLC, has been revolutionizing the sunscreen industry since launching her luxury sun and skincare brand in 2015. Her pioneering line not only revisits the golden era of sun care products (echoing the likes of Bain de Soleil) but also integrates cutting-edge anti-aging technology and eco-conscious packaging. Her mission is clear: educate consumers about the importance of using clean, reef-safe sunscreen every day, thereby transforming sun protection into a safe, enjoyable part of daily life. Valerie's commitment to health and the environment forms the foundation of her business philosophy. While pregnant with her third child, she became particularly concerned about the harmful chemicals in conventional sunscreens—such as parabens and oxybenzone—which sparked her quest to create a safer, natural alternative for sun protection. Despite the challenge of finding high-quality, natural-based sunscreens and moisturizers, her determination led to the creation of Soleil Toujours, filling a significant void in the market. Before becoming an entrepreneur in the skincare industry, Valerie had a successful 18-year career in investment banking and financial services. Her prior business venture, a luxury resort-wear line named MerSoleil, featured elegant swimsuits and cover-ups, seamlessly transitioning her into the skincare industry, mainly focusing on sun care. Under Valerie's leadership, Soleil Toujours has set new standards in the sunscreen market. The brand is renowned for its mineral-based, non-toxic formulations that are safe for users and the environment. Each product contains antioxidants and anti-aging components such as peptides, stem cells, and advanced actives. A noteworthy innovation by her team is the EcoSun—a blend of vitamin C ester, vitamin D, red algae, and bisabolol, which targets the primary causes of premature aging due to sun exposure. Valerie Rodriguez McMurray continues to drive her company with a deep-seated passion for sustainable health and beauty. She ensures that Soleil Toujours offers unparalleled protection against UV rays while fostering youthful, radiant skin. Her products provide sunscreen and a comprehensive skin care solution, embodying the best protection and rejuvenation.