Real food means more than just existing outside of Virtual Reality. It's crafted by Mother Nature, not formulated in a lab. It’s the visible chunks of nuts, whole seeds, & pops of berries reminding you that this bar has no artificial additives, distilled isolates, or junk. BTW we're paleo, non-GMO, gluten-free, vegan, and dairy-free with no added sugar! All this wouldn't matter though if they didn't taste good. So our bars deliver such an unreal delicious flavor you have to taste them to believe it.