Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- 'Keyword-stuffing' is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. Use Google Search Console How to fix Google penalties. Services are intangible; they cannot be seen or touched and consumers cannot examine them before making decisions. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes?