Alex Schuman (Zach Braff) is a successful radio producer with a whip-smart, public defender wife, Meheroon (aka "Rooni") and two confident, quirky children, Ben and Soraya. After years of making the kind of content that brings no creative fulfilment, in what most would consider an early mid-life crisis, Alex decides to risk everything - including his savings - to start his own business. Armed only with the help of his overenthusiastic producer, Deirdre, and his fast-talking, unemployed second cousin Eddie, Alex navigates the crazy world of start-ups while trying to keep his marriage and family a priority.