Welcome to Bliss Professional We are a proud family owned company located in the United States, that is dedicated to providing top quality hair products and services at the professional level. It’s no secret that the best, most effective hair straightening treatments come from Brazil. Being from Brazil, Bliss Professional is proud to be at the forefront of hair innovation, leading the way in the newest technologies in hair straightening treatments that work! We pride ourselves on setting the standard for the highest quality hair products, sourced from the best possible ingredients available. We work diligently to insure our products are tried and tested extensively before launching them out onto the market with our stamp of approval. And because we care deeply about maintaining the integrity of our products and company, Bliss Professional is committed to being Formaldehyde Free, Sulfate Free, and always Cruelty Free.