Michael Shoniker is a highly accomplished executive and entrepreneur based in Charlotte, North Carolina, with over sixteen years of experience in retirement planning, private equity, small business consulting, and wellness services. As the head of 401(k) Client Relations and Participant Education at Broadstreet Global Advisors, he manages relationships and improves financial literacy for retirement plan participants. His knowledge of the 401(k) landscape has made him a reliable guide to clients seeking practical, tax-advantaged retirement solutions. With a reputation for clarity and dedication, Michael Shoniker is widely recognized for his ability to simplify complex financial matters for diverse audiences. He is also the Vice President of Business Development at Broadstreet Global Partners, which focuses on offering private equity investment solutions through the Registered Investment Advisor channel. He works with advisors who manage high-net-worth clients to deliver multi-strategy funds via platforms like Charles Schwab. These strategies center on infrastructure, real estate, and other alternative investments to generate long-term value. His skill in identifying and communicating these opportunities helps advisors build stronger portfolios for their clients. His work combines deep financial acumen with a forward-thinking approach to wealth management. In the wellness sector, he owns and operates a True REST Float Spa in Charlotte, where clients experience the benefits of sensory deprivation therapy. Each float tank contains a high-density Epsom salt solution that allows the body to float effortlessly, promoting relaxation, reducing physical pain, and aiding mental health recovery. This form of therapy has become a cornerstone for individuals dealing with anxiety, trauma, and athletic fatigue. His decision to open the spa was inspired by a passion for helping people find balance and healing. The spa is now a destination for those looking to invest in their health through proven therapeutic techniques. Before launching his ventures, he worked as a high-performing sales professional at a nationally recognized firm, earning ten President’s Club awards and multiple top-five national rankings. His results were built on hard work, follow-through, and consistently exceeding expectations. After his corporate success, he transitioned into entrepreneurship, launching and selling two companies before focusing on wellness and consulting. He later expanded the True REST brand to Fort Mill, South Carolina. His ability to execute across different business models shows a rare combination of vision, execution, and adaptability. The float spa he operates also serves a deeper mission by supporting the mental health of veterans and underserved communities. Since opening, he has donated more than 2,500 free float sessions to veterans living with PTSD, offering them a place of peace and relief on designated days each month. During the height of the COVID-19 pandemic, he also provided over 500 complimentary sessions to healthcare workers and emergency responders. His wellness business has contributed more than $267,000 in services and donated more than 300 sessions to local charities. His philanthropy reflects a long-standing commitment to giving back through actionable support. In 2023, he founded a consulting firm focused on helping small and midsize businesses improve efficiency in administrative areas such as payroll, HR, and employee benefits. As president, he provides clients with customized solutions to cut costs, improve compliance, and streamline operations. His finance background enables him to deliver high-impact advice grounded in real-world applications. By supporting small businesses in areas they often struggle with, he helps them redirect energy and resources toward growth. The firm represents his belief that success is built on strong foundations, and his hands-on approach has been instrumental in helping business owners thrive. He began his professional career as a Regional Sales Representative for a leading human capital management company. There, he worked directly with small business owners to design and implement employee benefits programs, including 401(k) plans. He educated clients on the advantages of pre-tax benefits and helped align their offerings with employee needs. His success in this role earned him national honors, including Rookie of the Year and top-ten national rankings. These early experiences shaped his understanding of business operations and client service, laying the groundwork for his future roles in leadership and consulting. At home, he finds fulfillment in his family life. A committed husband and father, he values time with his loved ones and believes that strong relationships are essential to long-term success. His interests include reading, traveling, fitness, and sports. He enjoys listening to sports and business podcasts and is a loyal fan of his favorite football team and quarterback. Golf is another passion, allowing him to challenge himself while also unwinding. These personal passions serve as a grounding force in his life, providing the balance and perspective that fuel his professional efforts. He earned a degree in Business Administration with a concentration in finance and economics from the State University of New York at Fredonia. During his academic career, he maintained a GPA of 3.5 and participated in student organizations such as the Business Club and Economics Club. He was inducted into the Delta Mu Delta International Business Honor Society and was an active member of the Financial Management Association and the American Marketing Association. His educational experience shaped his understanding of business dynamics and gave him the confidence and skillset to succeed in multiple industries. Michael Shoniker is a multidimensional leader who brings strategic insight, compassion, and innovation to everything he does. His achievements across finance, wellness, and consulting are a testament to his drive and integrity. Whether he’s guiding a client toward retirement security, supporting a veteran’s healing journey, or advising a business owner on growth strategy, he remains committed to making a difference. Michael Shoniker’s career reflects a unique blend of professional excellence and personal purpose.